Despite the popular belief that any product or service sold outside its borders will sell well, China has proven time and time again that there is a need to understand the Chinese market. Although there are many steps to realize a complete and thorough market study, the first step is to properly verify whether the product or service will sell in the country. And the perfect way to determine such an outcome is to use a quantitative study.
Quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. Quantitative data is any data that is in numerical form such as statistics, percentages, etc…
The researcher analyses the data with the help of statistics and hopes the numbers will yield an unbiased result that can be generalized to some larger population. Qualitative research, on the other hand, inquires deeply into specific experiences, with the intention of describing and exploring meaning through text, narrative, or visual-based data, by developing themes exclusive to that set of participants.
Now, quantitative research in China has obviously various approaches, whether they are online or in person. But all those approaches have the objective to quantify and measure the success of any given product. And while there is always a small margin of error, quantitative surveys in China have proven over time that they are needed to succeed in the country.
Although qualitative research in China will vary greatly compared to tests run in other countries, quantitative surveys can be relied upon to ascertain that entering the Chinese market is a good idea. The surveys can be customed to the needs of the company, and can quickly prove a point, through the numbers.